Who can join
Niviem is a boutique plugin company. Our partner program is the same: curated, manual approval, and open to people who genuinely make audio content. We do not require huge subscriber counts. We do require that you actually publish — somewhere, anywhere, recently.
A good fit
- YouTube plugin reviewers — even small channels with engaged audio-focused viewers
- Producers and beatmakers who showcase their workflow on social
- Mixing & mastering engineers with a portfolio site, blog, or newsletter
- Sound designers sharing patches, presets, and demos
- Audio educators — tutorial channels, online course authors, music school instructors
- Bloggers covering plugins, mixing, mastering, music production, modular and analog gear
- Newsletter and podcast authors in audio space
- Forum and Discord regulars with credibility on Gearspace, KVR, Reddit, music production servers
Not a good fit (yet)
We are honest about who we cannot accept right now. None of these are permanent disqualifications — most can be re-applied to in 6–12 months once the situation changes.
- Channels or sites unrelated to music or audio production
- Empty channels or sites with no published content
- Coupon-aggregation sites or "deals" round-ups
- AI-generated content farms with no human voice or perspective
- Anyone whose primary plan is to use their own code for self-purchases
A note on size
We have approved 2,000-subscriber YouTubers and we have rejected 100,000-follower Instagram accounts. The questions we ask ourselves are always the same: does this audience actually buy plugins? Is the content honest? Will the partner publish in a way that matches the Niviem brand? Audience size answers none of those questions on its own.